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A Brooklyn-based startup is making luxury sneakers regular people can afford

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.Many of today's most popular sneakers...

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People can't tell if these sneakers are pink or gray — but there's a simple...

The INSIDER Summary:People can't tell if a pair of Vans sneakers is pink and white or gray and teal.This is because the photo was taken in bad lighting.Half of the people are unequivocally wrong.It's...

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Teens say that Under Armour isn't cool anymore — and it's a huge crisis (UA)

Under Armour's brand perception among America's youngest consumers is falling.According to Piper Jaffray's newest Taking Stock of Teens survey, teens just aren't into Under Armour anymore. It was the...

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People on Twitter can't tell if these shoes are pink or grey — here's the...

Someone uploaded a picture of some Vans sneakers to Facebook, and the internet is now in a heated debate over what color they actually are. At first glance, they appear to be teal and grey, but is that...

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Nike is losing its lead on a key customer demographic (NKE)

2017 is quickly becoming a year Nike Inc would rather forget. For the first time in a decade, the Swoosh did not have the most popular sneaker in the U.S., losing that title to Adidas Superstar last...

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The ultimate 'dad shoe' company is making big bets to be cool

Asics is launching a new initiative to reinterpret the brand for American consumers.It has enlisted world-famous DJ Steve Aoki as its spokesperson.CEO Gene McCarthy hopes that this will unlock a new...

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Goldman Sachs just signaled a terrifying turning point for Nike (NKE)

Goldman Sachs investment services downgraded Nike to a neutral rating.The bank cited "fundamental challenges" and an excess of inventory in its note to investors.The bad news for Nike indicates the...

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Nike has lost its crown as king of the sneaker market — and a sneaker mogul...

Nike has had a problem with its Jordan brand recently.There is a simple formula that explains how Nike came to this problem, and how it can fix it.The problem probably can be traced back to decisions...

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Nike’s biggest sneaker advantage could become its biggest liability (NKE)

Nike has been struggling to beat earnings expectations despite having more than 26,000 retail stores in North America.The company is struggling with the digital revolution, something its analog...

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Those viral sneakers that look both pink and gray are now an overpriced...

Yandy.com has turned a pair of viral sneakers into a Halloween costume.Earlier in October, people couldn't tell if a pair of Vans sneakers were pink and white or gray and teal.This was because someone...

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Nike is having a huge online sale — these are the deals that are worth your time

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Nike is having a huge clearance sale on...

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8 stylish, minimalist sneakers for anyone who likes to keep it simple

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Sneakers are primarily worn for...

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Shoe aficionado Marc Benioff just revealed his new kicks for Dreamforce — and...

Marc Benioff is going for a more understated look at Dreamforce this year, if his customized pair of Adidas is any indication.The CEO of Salesforce and renowned sneaker lover posted a photo of his new...

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These Adidas are made from recycled ocean plastic, and they're the most...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we get a share of the revenue from your purchase.It doesn't take skilled debate tactics to...

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Steph Curry tried to shade Under Armour's haters — but accidentally exposed...

Under Armour has been struggling to rejuvenate its shoe business, which has ground to a halt.Its shoe star, Steph Curry, lashed back at haters by quietly liking a comment on an Instagram...

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The latest version of Under Armour's signature shoe is delayed — and angry...

The Curry 4 was supposed to launch on October 27.Retailers are telling Wall Street analysts they won't get stock until November 18, however.This is just one more setback for Under Armour.Customers...

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Under Armour suddenly has a huge Gen Z problem

Under Armour listed its youth business as one of its weakest categories during its third-quarter earnings call.Youth has historically been a strong point for Under Armour, which listed the category as...

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SUNTRUST: Under Armour isn't necessarily in control of its own destiny (UA, UAA)

Under Armour is getting slammed after poor guidance from its earnings report.The company will probably continue to struggle for a few quarters while it figures out its inventory issues.It's definitely...

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A running coach reveals how often you should change your running shoes

Your running shoes can have a very big impact on your body. Like tires on a car, they need to be replaced as they get worn down.  Running coach, John Henwood, explains how often you should be replacing...

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10 white sneakers you can wear every day

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.It's been more than a week since Labor...

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